Free-Speech Whopper
**One Club Young Ones Bronze Pencil Winner**
one million moms (an aCLU designated hate group) called for a boycott of Burger King because of a commercial that used the word “damn” in it.
To fight against censorship, we propose the free speech whopper: the same as a regular whopper, just half the price.
Case Study
Or if watching videos isn’t really your style…
INSIGHT: One Million Mom’s (a hate group who notoriously attempts to censor media) began a Burger King Boycott over the use of the word “damn” in an advertisement. Pretty damn ridiculous if you ask me.
CONCEPT: For a limited time through the Burger King app, you can order a Free-Speech Whopper. It’s the same as a Whopper in every way except for two things: you can call it whatever you want and it’s the half the price.
DIGITAL COUPONS: Follow these simple steps to redeem your reward.
PARTNERSHIP: To continue the fight for our rights, a portion of the proceeds will go to the ACLU.
AR POSTERS: Name yours on one of our Free-Speech Posters for even more offers through the BK App.
My Contributions:
Writer of words. Co-thinker of ideas. Finder of stock footage. Bringer of coffee. Supporter of emotions.
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