LEGO Toybox
As children spend more time online, LEGO needs a way to adapt in order to keep creative play on the table.
check out The brief here
Cannes Future Lions Shortlisted
Pitch Video
or if watching videos isn’t really your style…
Insight: Apps like Tik Tok and Minecraft are becoming more popular than traditional toys because they are personalized, community-driven, and have unlimited potential for creativity.
Concept: Create a digital hub for your LEGO collection that keeps tabs on what you have and what you can build with it.
Scan the box to upload pieces to your virtual ToyBox.
Create your own builds and share them with your friends or even the whole world.
Build, rebuild, and build again: Download builds based on your collection to have endless fun with your LEGO ToyBox.
My Contributions:
co-Concepter. Scriptwriter. Name-coming-up-wither. Prop Constructer (the instructions helped). Zoom Meeting Moderator. Co-Producer (that $40 budget had to come from somewhere)
If you liked this, you should check out this awesome person…