Insanely Hot
Takis are so spicy that calling anything else hot seems a little absurd.
or if watching student-made commercials isn’t really your thing…
Insight: Every hot chip brand claims to be the hottest, however few are even close to as spicy as Takis.
Audience analysis: takis target audience (13-19 year olds) tend to resonate most strongly with absurd humor and recognizable characters.
Concept: use absurdity to create a recognizable character that makes sure that when people hear the word “hot” they think of Takis.
My Contributions:
Writer. co-concepter. product research (only a bag or four). co-director. co-editor.
If you liked this, you should check out this awesome person…