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Insanely Hot

Takis are so spicy that calling anything else hot seems a little absurd.

or if watching student-made commercials isn’t really your thing…

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Insight: Every hot chip brand claims to be the hottest, however few are even close to as spicy as Takis.

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Audience analysis: takis target audience (13-19 year olds) tend to resonate most strongly with absurd humor and recognizable characters.

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Concept: use absurdity to create a recognizable character that makes sure that when people hear the word “hot” they think of Takis.

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My Contributions:

Writer. co-concepter. product research (only a bag or four). co-director. co-editor.

 If you liked this, you should check out this awesome person…

Art Director: Ramsey Chandler